KARACHI:one of Denmark’s leading fruit snack producers will now be importing nutritional dates from southern of Pakistan to develop healthy fruit bars for children in Denmark. CASTUS will be importing around 800 tons of dates per year carrying a total value of $650,000. This is the first time that Pakistan will be exporting dates to Denmark and creates a new niche for Pakistani products on the Danish market.Castus A/S is a well known Danish enterprise which has been producing fruit bars of pure natural ingredients, including dates and other dry fruits for decades. The company buys its raw material from across the world and is very selective about its choice of suppliers as the company runs on the strong basis of producing healthy snacks from natural ingredients only. Carrying a very strict quality control, the Danish enterprise has shown extreme appreciation of the quality of dates being produced in Pakistan.
Speaking to Carsten Jensen, Head of Supply, CASTUS, he said that ”We are extremely impressed by the quality of dates and other raw material being produced in Pakistan and wish we had seen these market opportunities in the past. However, looking ahead, we have received great interest from many other Pakistani enterprises on supply of natural raw material for our products in Denmark. We find the Pakistani companies extremely professional and credible and we are hoping for long term collaborations and many more business contracts with the Pakistani suppliers”.
The Danish company Castus A/S has entered an agreement with Pakistani supplier companies, Khaipur and Royal Food.Head of Marketing, CASTUS, Mette Rasmussen also expressed her acknowledgement for the role of the Danish embassy in Pakistan as facilitators in creating this first time business collaboration. She further added that the Pakistani dates would play an eminent role in creating good fruit body for the production and thereby add the quality to the final product for the consumers – Dailymailnews
