LONDON: Compilation of a Directory of Pakistani business in the UK and Europe will serve as a useful instrument in promoting business by people of Pakistani origin in the European continent , stated High Commissioner Wajid Shamsul Hasan on the occasion of launch of European Pakistani Business Directory here last night.The High Commissioner congratulated Nadeem Mirza of Eilaf Media Group for this commendable achievement and called upon Pakistani Diaspora particularly businessmen to encourage such endeavours and make use of contacts listed in the directory.
While appreciating consistent efforts of Nadeem Mirza, the High Commissioner referred to first ever UK Pakistan Business Directory compiled by him in 2005 . He said that Pakistan High Commission fully supports such efforts that aim to bring Pakistani Community together and promote Pakistani business in international market.Commercial Counsellor, Pakistan High Commission, Mr. Saira Najeeb Ahmed said that the Directory containing Europe wide contacts of Pakistani businesses is a valuable resource document for the business community and other organizations including government offices .She called upon businessmen to subscribe to the directory and make a conscious effort to engage with business concerns of Pakistani origin as a matter of preference.Ms. Ahmed further said that Eilaf Media Group had earlier published a UK Pakistani business Directory in year 2005 which contains listings of Pakistani businesses throughout the UK whereas this directory is further expansion and contains listings of Pakistani business concerns in other European countries as well.
She further added that compilation of European directory was not an easy feat to achieve as Nadeem Mirza had been sharing the obstacles and difficulties faced by him in materializing the idea he had been toiling with for last few years . The struggle with obtaining contacts in various countries and sponsorship for publications were gigantic tasks that were surmounted by his love for Pakistan.
The Secretary General UKPCCI Qamar Raza highlighted the significance of the directory for business community. He said that the European Pakistani Business Directory will serve as a strong bond and link for Pakistani business community and will help in establishing communication between them across the UK and Europe .Raza said that the Directory would be an important tool for promotion of businesses comprising of goods and services owned by people of Pakistani origin and would further open the venues for joint ventures. Lauding the hard work and effort put in by Nadeem Mirza, he said that “the work that was supposed to be done by an institution has been accomplished by him alone.”Nadeem Mirza thanked Pakistan High Commission in London and Embassies in other European Countries , UKPCCI and all those who sponsored the publication.
He introduced the salient features of the Directory and its utility for the business community . He informed that it contains 2500 contacts of businesses owned by people of Pakistani origin .The objective of this initiative was to prepare a consolidated data base and the idea was inspired by the fact that Pakistani community settled in the UK and Europe lacked a networking platform through which they could communicate with their fellow community members and share details regarding business.
He added that the importance of networking could not be ignored in the competitive business environment of today , and this Directory fills up the gap that was felt by the Pakistani community for a very long time.Mirza added that a very positive response has been received from the community members, business men, government offices and over the launch of this source of networking over the launch of this directory adding that Directory will also be launched soon – App
