Google Inc’s YouTube is set to launch its long-awaited paid monthly subscription service called YouTube Music Key in a few months, said Robert Kyncl, the online video service’s head of content and business operations, at the Code/Media conference.
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The beta version of the service is currently being tested and is available by invitation, Kyncl said at the conference in California, according to a company spokeswoman. “There is a subset of audience who wants more things so they are used to paying for those. We don’t think it changes anything for existing users,” Kyncl said.
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Google said in November the subscription for the ad-free service will start at $7.99 per month and will allow users to watch videos offline and listen to music while other apps are working. The plan would represent a significant change for the world’s No. 1 online video, whose free videos, often accompanied by short commercials, attract more than 1 billion users a month. – Reuters
